Roark Partners with Black Sabbath for a Dynamic Active Lifestyle Collection Launch
Photo: Roark / Instagram
Roark, a renowned adventure lifestyle travel brand, is joining forces with the legendary heavy metal band, Black Sabbath, to roll out a unique active capsule collection. Drawing inspiration from the indomitable spirit of rock and roll, the collection promises to invigorate our lives with endless energy, reminiscent of perpetual youthfulness. The exclusive collection will be available for purchase online and at select specialty retailers from August 23, 2023.
Fusing the dynamism of Roark Run Amok’s high-caliber running gear with Black Sabbath’s iconic status, the collection beautifully marries form and function. Each piece encapsulates the signature styles and energy of both brands.
Nash Mader, the Category Manager for Run Amok, remarked, “The influence of Black Sabbath has always been a rhythmic force driving our creativity and passions. It’s an honor to collaborate with such heavy metal legends, a partnership symbolizing a journey flanked by freedom and mayhem.”
The product lineup features premium running essentials like lined and unlined shorts, moisture-wicking tops, and a sleek, lightweight bomber-style running jacket. An artful blend of Black Sabbath’s emblematic imagery with a nod to their memorable 1972 night in Roark’s Laguna Beach forms the design foundation. Notably, guitarist Tony Iommi’s serene experience of dawn in Laguna Beach led to the melodious creation of “Laguna Sunrise”, a track from the beloved “Vol. 4” album. This historical snippet, coupled with Roark Run Amok’s distinctive design flair, crafts an unparalleled attire range that appeals to runners, music aficionados, and fans of unique active gear.
The grand unveiling of the Roark Run Amok X Black Sabbath collaboration will be marked by multimedia promotions, and a star-studded launch party set to take place at Zeitgeist SF on August 25. The campaign vividly depicts a diverse group of athletes donning the collection, emphasizing its versatility and resilience across different terrains.
This limited-edition collection, crafted in collaboration with Bravado – Universal Music Group’s top-tier merchandise and brand management firm, bridges the domains of fashion, music, and fitness. Enthusiasts can snag their favorite pieces from selected retailers or directly from Roark’s official website starting August 23rd.
For an exclusive peek into the making and more, tune into Roark Run Amok and Black Sabbath’s official social media channels.
